For more than 10 years, celebrity beauty companies have captured the public’s interest. The US cosmetics market has benefited greatly from this growing trend. A Techsci Research poll states that the increased customer demand for celebrity beauty brands has caused the cosmetics business in the United States of America to reach a valuation of over 95 billion USD. Whether it’s Rihanna’s exclusive Fenty Beauty lines or Kylie Jenner’s renowned lipsticks, these products exude a glossy air that is sure to excite all makeup enthusiasts!
Top 3 celebrity beauty brands dominating the cosmetic market
Checkout the list of best-performing and most successful celebrity beauty brands, gathered from global reach. They have been leading the cosmetic industry with their record-breaking revenues, Google searches & whopping brand value, making their customers fully satisfied with their purchase.
1) Fenty Beauty by Rihanna
Launched by Rihanna, Fenty cosmetics is the wealthiest celebrity cosmetics brand, topping the charts with a 9.76/10 rating. Fenty Beauty gained world’s attention following Rihanna’s Super Bowl LVII debut of her Invisimatte Instant Setting & Blotting Powder. This stunt increased the sales upto $5 billion sales with its 3 second act. The brand is also well-known for its inclusive cosmetics collection that complements all skin tones. Over the last two years, the brand has expanded astronomically, reaching eight African countries. Fenty Beauty’s success underscores the brand’s commitment to diversity and quality, reinforcing its status as a trailblazer in the cosmetics industry.
2) Kylie Cosmetics by Kylie Jenner
One of the top 10 celebrity beauty brands that are saturating the cosmetics market is Kylie Cosmetics, which was founded by media personality Kylie Jenner. Kylie Cosmetics, a company that was established in 2014 and has an amazing beauty score of 9.64/10, has completely changed the industry with its well-known lip products. The brand is still captivating customers worldwide with partnerships like the Batman x Kylie line. Among its noteworthy achievements are its $600 million acquisition by Coty Inc. in 2019 and its astounding revenue figures, which include $420 million in the first 18 months of operation. The quick ascent of Kylie Cosmetics highlights its lasting impact and business acumen in the beauty industry.
3) Rare Beauty by Salena Gomez
The Rare beauty which has achieved the rating of 9.97/10 has been seen dominating the cosmetic market with it’s innovating beauty solutions. This brand has made itself stand out in the market with more emphasis on mental health well-being and questioning standards on flawless beauty standards. The brand’s evaluation which stands at whopping $2billion USD, highlights the success of Rare beauty.
Rare Beauty by Gomez has increased it’s sales upto 50% as compared to last year by reaching upto $300 million worth of transactions. The recent survey of Rare Beauty claims the brand to be 2md most loving cosmetic brand among consumers – thanks to it’s astonishing beauty products. The major consumers of Rare Beauty are Gen Z, as the brand is highly active on social media platforms by throwing it’s highly engaging campaigns.
Top 4 celebrity beauty brands revenue-wise.
Since the names of celebrity brands mentioned above in the blog are new to no one, even if you are not a makeup enthusiast, you would still be familiar with all these brand names. Here is the extended list of celebrity beauty brands that have been generating significant revenues in the cosmetic industry.
- Anomaly Hair Careby Priyanka Chopra Jonas scored revenue of over £429,958,685 last year in 2023.
- E.M Beautyby Ariana Grande has made revenue of £70,334,040 in 2023, with an 8.12 rating from its consumers.
- By a former songwriter, Jeffery Star Cosmeticshas enjoyed revenue of over £25,119,300 by standing in the list of most revenue-generated makeup brands in the United States.
3 Celebrity beauty brands with the Most Google Searches
Although revenue plays a vital role in determining the success of a business, you can’t un-see the social engagement of rising cosmetic brands, too. Here’s the list of celebrity cosmetic brands that are most searched on Google.
DATA RECORD FROM JANUARY 2022-FEBRUARY 2023)
- Rare Beautyby Salena Gomez had 7,708,000 search volumes from all around the globe, increasing 20% sales.
- FentyBeauty by Rihanna was searched 7,142,000 times despite being the wealthiest makeup brand in the world.
- Florenceby Bobby Mill, the Stranger’s Kid lead star, stands third in the race with 4,334,000 Google searches, defeating Kylie Cosmetics in the race.
Conclusion
Celebrity beauty brands are in the headlines for all the right reasons. The extensive beauty range lines that cater for every skin tone provide innovative solutions for healthier skin & much more add allure to these brands. That is why these brands owned by world-known celebrities are beating the game quite hard for entire makeup brands in the United States.
References;
- Each brand’s most recent annual revenue was obtained from ZoomInfo and other reliable sources to compile information on their performance.
- Instagram and TikTok were accessed to find the exact followers and brand mentions of these celebrity cosmetic products.
